Start browsing China's biggest markets without any language or currency confusion. Our AI assistant checks listings for you in real time. it answers questions about product specs, points out trusted suppliers, warns you about risks, and gives tips that save you time and money.
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In Bulk
From China Reliably.
Midddleman is the No. 1 Procurement App for sourcing goods wholesale from China’s factories (OEMs, ODMs etc)
Trusted by more than
businesses across Nigeria and West Africa.
Quick Demo
Importing from
China
doesn't
have to feel confusing and overwhelming.
Midddleman makes it easy to connect with Chinese suppliers and trade securely.
Born from our own frustrations as importers and sourcing agents, we're designed by Africans, for Africans — so you can source smarter, pay securely, ship confidently, and grow without the usual headaches.
Pay suppliers in minutes, not days.
- Buy RMB at competitive rates
- Transfer directly to Alipay, WeChat Pay, or Chinese bank accounts
- Over ₦2 billion in payments processed with 99.5% transactions success rate.
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Ship from China to Nigeria Without Drama
Your cargo, your rules – with partners you can actually trust.
- Choose from verified, reliable shippers or add your own freight partner.
- See real-time shipping quotes in local currency with duties included.
- Track your goods end-to-end in one dashboard.
Air. Sea. Express. You decide – we make it happen.
Coming soon....
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1,000+ African agents living in China, working for you
Connect instantly with vetted, highly rated diaspora agents who handle everything on-site:
- Factory visits and live video inspections
- Quality verification and pre-shipment checks
- Price negotiation and custom production oversight
- Consolidation, repacking, and logistics coordination
Choose agents by experience, specialty, ratings, or reviews from other importers.
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Ask Midddleman AI anything. Get precise answers instantly – in your language.
Midddleman AI is trained on millions of Chinese listings, real African importer data and day-to-day logistics realities. It helps you:
- Verify product authenticity and quality
- Estimate accurate shipping and clearing cost
- Check supplier reliability and transaction history
- Make smart sourcing decisions in seconds
Available 24/7, in English, Pidgin, Yoruba, Igbo, or Hausa
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Whether you're sourcing bulk fashion items, industrial machinery, EV cars or furniture, we've got you!
From China’s biggest factories to your doorstep, the Midddleman way.
Buy RMB
Over ₦2 billion in cross-border payments processed with 99.5% transactions success rate.
Start Sourcing without fear
with procurement partners you can trust...
Procurement Orders
Awaiting Payment
Sourcing
Enroute...
Awaiting Payment
Sourcing
Enroute...
Pay RMB into supplier’s Alipay or bank account in minutes
...all from one simple, secure app. Done in under 10 minutes.
Ask Midddleman AI anything
Midddleman AI is trained on millions of Chinese listings, real African importer data, and logistics realities.
Procure with confidence
Buy RMB
Ask Midddleman AI
500 AI Credits
Calculate shipping costs in seconds. Like magic!
Midddleman AI breaks down shipping calculations in one click. Just ask and you'll get correct answers. Try now with your free AI credits upon signup.
detail.m.1688.com/page/index.htm?offerId=688878245265
I like this shoe. How much to ship to Lagos via air and sea?
Women’s Casual Sneakers
with black sole
Blue, 34
N43,499.99
Add to cart
Shipping Estimate to Lagos, Nigeria
Based on the product details (men's shoes with an average weight of -0.6 kg and volume of -0.006 m per pair), here are the estimated shipping costs using Middleman's freight rates. These rates include customs fees and other charges. Costs are converted to NGN using an NGN/USD rate of 1450. Note that this is for one pair; costs scale with quantity, and actual weights/volumes may vary slightly by SKU.
- • Air Freight (Express)
- • Cost: 9,570 (USD6.60 converted at 1450 NGN/USD)
- • Duration: Within 2 days
- • Details: Faster opinion for urgent deliveries.
Paste link here
Every answer now at your fingertips
No more guessing.
No more translation headaches.
Just clarity, speed, and confidence.
Explore Community
You're Not Alone on This Journey
More Than 3,000 Businesses Depend On The Midddleman Community and Knowledge Hub For Support in navigating China procurement
3.34K
in WhatsApp Community
8.1k
in Learning Hub
Inside the Midddleman community, you will enjoy access to:
Industry ExpertsVideo MasterclassesExclusive RMB discountsMonthly PodcastsLive Webinarssourcing and logistics supportLive webinarsArticles, and E-booksQ&A sessions Webinar Early invitesImporter PlaybooksWe've been all over the headlines.
Feedback
What our customers are saying...
Best app and platform for importers, you won't regret downloading this app, 100%
damilohv
July 3
Listen on Spotify
Watch on YouTube
The Midddleman Pod
Real stories.
Real experiences.
Real lessons.
The Midddleman Pod' features vibrant conversations with inspiring entrepreneurs and procurement agents who have mastered China sourcing and achieved remarkable success.
Every few months, we discuss exactly how they:
Turned small capital into multimillion-naira businesses
Spotify
5,045 Active Listeners
YouTube
1,921 Active Listeners
FAQs
Frequently Asked Questions
We figured you might have questions. So we answered some of them:
Is there a minimum limit to what I can procure through Midddleman?
There is no minimum order requirement on Midddleman. You can procure as little as 1 piece or scale up to 10,000 units or more, depending on what your business needs at any stage.
Can I trust the recommendations of Midddleman’s Procurement agents?
Yes. Every Midddleman procurement agent is carefully vetted and trained to source quality products, negotiate with suppliers, and represent your best interests. You are getting informed guidance backed by real experience, not random recommendations.
What’s the minimum top-up limit for Midddleman AI Credits?
The minimum top-up is 2,000 credits, which costs 2,000 naira. This amount is deducted directly from your Midddleman wallet for seamless access to AI features.
Can Midddleman AI read product reviews and summarize them for me?
Yes. Midddleman AI can read and summarize product reviews to help you quickly understand product quality, common complaints, and overall customer feedback. It can also assist with product research, supplier insights, and smarter buying decisions, saving you time and effort.
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